The Woods – Digital Ecosystem worked with Ernestomeda, the market leader in high-end kitchen design, to create its brand experience for the opening of its new showroom on Via Larga in central Milan.
The showroom’s giant windows were used to launch the ‘Ernestomeda Touchless Experience’, an innovative solution based on Unity and Kinect technology. This was the first stage of the digital brand experience Ernestomeda is implementing to optimise its customer journey strategy through Omnichannel marketing.
With future implementations and releases, the ‘Ernestomeda Touchless Experience’ aims to become a key touchpoint and play a vital role in a context where physical and digital touchpoints are merging. These touchpoints are becoming increasingly fluid and interchangeable along the customer’s journey, from the moment they come into contact with the brand to the decision to purchase a product, particularly according to the ROPO trend, where they research online and purchase offline.
The ‘Ernestomeda Touchless Experience’ is able to provide consumers with a gaming and entertainment experience, accompanied by the ability to enjoy content and insights related to the brand: from news and product catalogues, to related products, details of materials and sharing experiences on social media.
The ability to create engagement with the consumer through call-to-action gamification is the first step of an application, which not only sends traffic to Ernestomeda’s web and social platforms, also allows users to spend more time visiting the virtual showroom and seeing the products on display through exclusive content accessible inside and outside opening hours.
The ‘Ernestomeda Touchless Experience’ is a perfect example of the type of solution that The Woods – Digital Ecosystem offers the market: solutions that maximise the brand experience and, using advanced retail management solutions, improve understanding and profiling of consumers, whose journeys, rather than being linear, are proving to be dotted with interruptions and detours via an increasing number of touchpoints.