Digital Branding

EUPHIDRA

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CHALLENGE

Using Digital Identity strategies to promote brand value

Creating a dialogue between the consumer and the Italian cosmetic brand Euphidra, with the aim of improving the brand experience, optimizing the customer experience in terms of product research, enhancing brand perception, and promoting customer retention through activities and content.

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Platforms

ACTIONS

  • Creation of a new website featuring responsive design, optimized for use on any type of device.
  • Multi-target design: from new users to users who are already loyal, including users looking for in-depth product information.
  • Geolocation of each product to provide in-pharmacy availability notifications in real time.

Category page

Magazine

Product page

Product page

SKILLS

Responsive design | Web Architecture | UI | UX | Develope |

 

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