Social Branding

Gleeden

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CHALLENGE

Gleeden storytelling, from website to television.

Conceiving and producing an original television format. “Che Peccato” is a scaled-down talk show consisting of 60-second episodes created specifically for Gleeden, the extramarital dating site.
The goal is to go beyond traditional advertising approaches by creating original content to give voice to a brand that has always been considered controversial and risky. The show is conducted by Italian television presenter Margherita Zanatta.

ACTIONS

  • Increase the brand’s audience by using new communication channels.
  • Creation of a new TV format.
  • Content strategy and storytelling.
  • Celebrity product endorsement via the programme’s presenter.

SKILLS

Video Productions | Social Media Marketing  | Influencer

 

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