Digital Branding
Social Branding

OLIO CUORE

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CHALLENGE

Re-launch and restyling of the Digital Identity of a historical Italian brand.

Expansion and greater involvement of the community through robust integration between the various digital touchpoints of the Olio Cuore brand (website, Facebook, Youtube and Newsletter), with the production of content focused on the themes of wellness, healthy eating and cholesterol control.

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Digital and social platform

Actions

  • Content Strategy: development of an editorial plan consisting of articles, recipes,  posts and special contents, including video recipe productions featuring celebrity chefs and influencers.
  • Graphic restyling of the Facebook page, promoting community expansion and enhancing engagement.
  • Restyling and expanding the reach of the Newsletter.
  • YouTube channel: reorganization and production of new content.
  • Launch of the Instagram channel
  • Creation of a new responsive website, at the heart of the Cuore brand digital ecosystem.

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Graphic formats

Content Strategy

Development of a rich and coherent editorial plan, consisting of articles, recipes, posts and special contents, including video recipe productions featuring celebrity chefs and influencers.

The key projects were as follows:

  • Cuore da chef (Cuore for chefs)
  • Maionese club (Mayonnaise club)
  • Fa bene perché (It’s good for you because)

+2.786%

Engaged Users in a year

2.7 MLN

Video Views in a year

+20,7%

Fan growth in a year

MEDIASTARS

Technical Advertising Awards

XXII edition

 

1st place

Social Media Section, Restyling Category

Special Star

Social Media Section for Copy Strategy

 

Short list nomination

Social Media Section

 

Mediastars, the Technical Advertising Award, is one of the most authoritative awards at a national level, recognizing the successful realization of advertising campaigns, corporate promotions and multimedia communication projects.

YouTube

Newsletter

SKILLS

Web design | Social Media Marketing | Content Marketing | Blogging | Video Production

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