Constructing the Digital Identity of an expanding brand on the international market.
Restyling the brand image of Spaio, the sportswear brand specializing in thermo-active clothing.
The central element of the communication strategy is content production, conveyed through Facebook, Instagram and the official Spaio website.
PR and Digital PR activities were carried out to support the publishing strategy.
and social platform
Spaio People is a project that involves the participation of ten athletes, featuring endorsements from practitioners of a variety of sports, ranging from fitness to mountaineering, skiing and motorcycling. On the site and social channels, the athletes talk about their achievements and challenges, becoming spokespersons for the brand.
Social Media Marketing | Content Strategy | Influencer | Community Engagement